Monaghan Tourism From ad hoc launches, including a “low-key” post-Covid launch of the new Patrick Kavanagh Centre which made Nationwide and the Nine News on RTE, to the annual summer campaign to stimulate visits to the county, Jill’s passion for and knowledge of her home county has helped to secure a breadth of coverage, both off and online. Most recently, she devised the ‘Secret Spots’ and Monaghan Quest campaigns, both of which delivered sizeable reach and engagement on social media and garnered significant press attention across a diverse mix of titles including The Gloss, Sunday Times (Ireland), Irish Daily Mail and herfamily.ie.

Monaghan County Museum Jill has worked on a handful of campaigns for the award-winning museum, including the launch of the acclaimed Monaghan Spitfire Exhibition, which was covered by the Six One News and BBC Northern Ireland, among others. Most recently, curator Liam Bradley was interviewed on Morning Ireland about the ‘Monaghan’s War of Independence’ exhibition. 

Cool Planet Experience The pioneering climate change-centred attraction came to the attention of numerous leading bloggers, influencers and online magazines, thanks to Jill, from Image.ie, who called it “empowering and eye-opening”, to Mummypages.ie and more. CPE features regularly in ‘best of’ and ‘what’s on’ round-ups across local and national press. Jill has also secured several spokesperson and interview slots for CEO, Vicky Brown, and head of climate innovation (at the time), Rory Kelleher. 

Galway Bay Brewery Jill worked on the launch of new bar 'Beer Market', achieving widespread coverage in the Irish national press, both online and in print. Highlights included pieces in the Irish Times, Sunday Times (Ireland), Joe.ie, Daily Mirror, Irish Sun, Daily Star, thejournal.ie; Star Chic magazine & Irish Tatler Man. In addition, Jill is responsible for the company's partnership with Umbrella Nepal.

Hatch and Sons Irish Kitchen was included in a NY Times’ ‘dining in Dublin’ feature, as well as being (positively!) reviewed in the Guardian ‘Weekend’ magazine. Jill arranged restaurant critic Marina O’Loughlin’s trip to Dublin in its entirety. Her write-up – including a glowing endorsement for Hatch - subsequently ran as a DPS in Olive magazine.

Peacock Cafe at the Abbey Theatre (pictured) Jill coordinated the media launch campaign for the new cafe at Ireland's national theatre (autumn 2015) securing comprehensive coverage with a media value of in excess of €100,000. A mix of food news, reviews and competitions appeared in The Gloss, Irish Independent, House & Home magazine, image.ie, RTE.ie, the Dublin Gazette, Totally Dublin, Food and Wine magazine, the Irish Daily Mail, Irish Times and Sunday Times. 

Little Museum of Dublin Visitor numbers to this award-winning attraction grew by 114% during Jill’s tenure as head of public relations, Feb 2013- Jan 2015. The museum was a regular fixture in the Irish national press during this time. The museum also appeared in UK and US press, including Mail Online, the Guardian, Observer, FT, Boston Globe and Huffington Post.

Marvin.ie The take-away ordering website was soft-launched in May 2015. Total print coverage value of in excess of €60,000, Jill coordinated a week-long promotion on Dublin radio station 98FM and negotiated a reader offer package with the Irish Sun with a media value of €40,000.